Several real estate developers have been working towards digitizing the entire sales process with the help of advanced technology while properly adhering to their social distancing protocol.
Customers will be more active on digital platforms and developers will come up with new strategies to sell their homes online.
The real estate industry is already poised to digitize its processes, practically overnight, with the ongoing COVID-19 pandemic and shutdown announcements adding to its importance. for technology. In the residential real estate sector, developers have taken the digital leap. They are increasingly investing in online sales processes to ensure a convenient home buying process during the pandemic.
We have seen good traction in housing demand and are seeing demand return to the sector. We’ve seen a significant increase in inquiries over the past 4 months with most clients using digital means for home hunting and project listing amid lockdowns. The emergence of this unprecedented crisis has certainly accelerated the pace of digitization in the industry, redefining parameters and paving the way for basic home buying and selling strategies to ensure the industry remains thriving. develop.
Several real estate developers have been working towards digitizing the entire sales process with the help of advanced technology while properly adhering to their social distancing protocol.
Here are some methods that have helped developers like Godrej Properties adapt to changing times, and that will be essential in the “new normal”:
Strengthen network and generate leads through social media: Brokers can develop strong networks with clients and prospects together with their industry peers through Various social networking sites. According to a report by the National Association of Realtors, 47% of real estate businesses note that social media leads to the highest quality compared to other sources. While social media provides a platform for mass E.
Personalized experiences with Conversational AI : Chatbots, the most common form of conversational AI, can engage potential customers to sell online. Customers today favor a conversational tone in their marketing messages, which makes it imperative for them to take a more personalized approach. Chatbots can identify user intent and extract important details along with their request to provide appropriate responses and solutions. Site visitors are provided with insight into the properties they are looking for and are provided with recommendations to help them make an informed decision.
Closing transactions via video conferencing:Video conferencing has emerged as a convincing digital tool that has been adopted by real players lately. While always adhering to social distancing standards, the developers have ensured that they are regularly communicating with their internal stakeholders, channel partners, and customers using tools like MS Teams & Webex to host CPs and customers, taking them through product offering and booking directly without any paperwork. Seeing the bright side of adversity, developers, along with their channel partners, are relying on webinars and webinars to reach potential buyers and investors. Prospective homebuyers can also view the property from anywhere, allowing them to examine the property and ask detailed questions carefully.
Listing marketplace with remote and virtual view: Social distancing has changed the way people interact and live in physical spaces. However, the synergy of advanced 3D modeling and virtual tours is leading the online real estate marketplace. Developers are working hard to bring this technology to a wider audience and provide a unique virtual tour experience for homebuyers. These contactless walkways save time, avoid multiple visits to properties and are ideal for the early stages of online home viewing.
The next few months will see massive adoption of the technology as a result of the Covid-19 pandemic. Customers will be more active on digital platforms and developers will come up with new strategies to sell their home online. The crisis has certainly given the industry a great impetus towards widespread technology integration and made it easier for them to deal with crisis situations. The digital platforms that are powering the industry today will form a strong foundation for the businesses of the future, and these new upcoming technologies will create a seamless buying experience for buyers. home.
Source: smartbusiness.vn