Hanoi piloting the “Night Market in the Clouds” to sell OCOP products
OCOP products, safe agricultural products and food, regional specialties of origin, origin, labels proving the quality of products will be sold at the market…
The Hanoi New Rural Construction Coordination Office said that it is accepting applications for the 3rd online sales training course and livestream, and at the same time developing a pilot plan for the “Night Market in the Clouds” model. support consumption of OCOP products.
It is expected that the third training course will take place in 1.5 days (3 sessions), from August 25 to 26, 2021.
Units producing, trading and consuming products that have been evaluated, graded, and graded stars in the One Commune One Product (OCOP) program will be supported by lecturers of the ASEAN Digital Transformation Research Institute to disseminate knowledge. online sales.
Along with the opening of the training course, the Hanoi New Rural Construction Coordination Office is developing a plan to implement a pilot model of “Night Market in the Clouds”. This model aims to create conditions for production and business subjects to have the opportunity to practice after finishing the free online course.
In order to ensure the effectiveness of the pilot model “Night Market in the Clouds”, the Coordinating Office requires participants to have complete documents proving the origin, origin, and labels proving the quality of the products. product. Especially, there is a commitment and responsibility before the law for the quality of products sold at the fair.
According to Mr. Nguyen Van Chi, Deputy Chief of the Standing Office of the Hanoi New Rural Construction Coordinating Office: “Night market in the clouds” is an opportunity for subjects to promote and introduce OCOP products, safe agricultural products and food. safety, regional specialties for internal consumption, cross-consumption between groups of goods. At the same time, introduce and sell products to guests attending online consumption events held every Friday night.
In addition, the selling price of the products will also be given preferential treatment to encourage customers and guests to connect and consume safe agricultural products and food. The core objective of the market is “Real Products – Real Value – Real Transactions”.
Currently, the Office has compiled the registrations of 30/30 districts, towns and cities implementing the OCOP Program with 2,349 products in the period 2021-2025 in the product groups: food, beverages, herbs, handicrafts. , decoration, fabric, garment and rural tourism services… In which, in 2021, there are 547 products registered for assessment and classification.
The Hanoi People’s Committee assigned the target of organizing the evaluation and classification of OCOP products in accordance with regulations, striving for about 400 products with 3 stars or more and 10 potential products with 5 stars to participate in the evaluation and evaluation. national product classification.
At the same time, develop new 30-40 points to introduce and sell OCOP products in the city. In addition, guiding and supporting 1,054 products of 255 subjects have been approved by the city on the results of city-level assessment and classification to participate in activities of connecting trade and product consumption.