With technological advancements and free trade agreements, there has been a big change in the distribution of goods and to keep up with this trend, retailers have had to change themselves to take steps from the traditional markets. from the traditional market model to the form of business and goods trading through technology.
Accordingly, many businesses and retailers investing and doing business in the Vietnamese market in general and Ho Chi Minh City in particular have been constantly making efforts to implement a market share restructuring strategy to meet the requirements of integration. global economy and contribute to improving the position of goods in the market, especially the position of Vietnamese goods in the retail system.
Retail – The foundation for the attractiveness of Vietnam’s economy
The service industry is also expected to continue to grow strongly in 2021; in which the retail and wholesale industries are assessed to have a lot of positive growth potential. This makes Vietnam one of the fastest growing and most attractive markets in the world.
The booming online business is considered an important factor for economic recovery.
Accordingly, from the beginning of 2021 to now, many businesses and retailers in Ho Chi Minh City have actively opened selling points and expanded their retail network. This is not only considered a positive signal for the trade industry, but is also expected to contribute to the economic growth of Ho Chi Minh City in particular and the country in general this year.
Mr. Nguyen Ngoc An, General Director of Vietnam Animal Industry Joint Stock Company VISSAN said, VISSAN owns a wide distribution system, including: 130,000 points of sale on traditional channels; more than 1,000 supermarkets, convenience stores and a system of 49 stores introducing products nationwide.
To fulfill the target of 2021, with total revenue of 5,100 billion dong, profit before tax is expected to reach 180 billion dong, output of fresh food and processed food is 18,552 tons and 30,350 tons, respectively, VISSAN will continue to develop a strategy to develop raw materials, promote investment in product development, and expand distribution network.
In particular, VISSAN constantly strives to restructure the fresh food industry through many synchronous and comprehensive solutions from sales methods, exploiting strengths in traditional distribution channels. … to improve the position of Vietnamese goods.
Recently, Central Retail Corporation Public Company Limited (CRC) also announced that it continues to expand its business in Vietnam and has a 5-year plan in Vietnam with a total investment value of about 35 billion baht (1.1 billion USD) with The goal is to expand business in 55 provinces and cities nationwide.
Particularly in 2021, the group will continue to promote development and expansion with a total investment of about 6.6 billion Bath (US$211 million), intending to open 4 new trade centers and hypermarkets…
According to Mr. Philippe Broianigo, CEO of Central Retail in Vietnam, after 9 years of operation in Vietnam, the food industry is a key industry contributing nearly 70% to Central Retail’s total revenue. In addition to expanding in Vietnam, CRC will also focus on improving customer experience by developing a multi-channel platform, including: online sales channels (Nguyenkim.com, Supersports.com.vn); building e-commerce stores (Lazada, Shopee and Tiki); cooperate with ordering applications (Grab, Chopp, Now.vn and Beamin)… At the same time, develop e-commerce combined with social networks (Social commerce) such as Zalo, sales via hotline and “Click” service and Drive”.
Affirming the value of Vietnamese goods
In order to effectively support businesses to develop their brands and promote products that catch up with the consumption trends of domestic and foreign markets, recently, “Green Business Alliance – Vietnamese Enterprises” was established with the participation of 3 parties, including Ho Chi Minh City State Financial Investment Company (HFIC) – Saigon Giai Phong Newspaper and Ho Chi Minh City Union of Commercial Cooperatives (Saigon Co.op).
Online business also helps Vietnamese goods to access retail markets around the world.
Launching the first support activity, this Alliance has announced a comprehensive support program for Vietnamese businesses from brand communication, to investment capital for production and output development for non-products. only in the domestic market but expanded to foreign markets.
The program focuses on comprehensive support in terms of capital, brand, and market share for domestic enterprises such as a “tripod” solution to help domestic enterprises be more resilient in the face of complex developments in the current market. now and in the future.
The parties participating in the “Green Business Alliance – Vietnamese Enterprises” will set up an information channel to receive and solve the difficulties and needs of the parties towards the common goal of improving the position of Vietnamese goods.
Enterprises, members, partners … in the system have the ability to improve production capacity, expand the scale of market share, and have the potential to develop brands to build solutions to help increase recognition. products and brands.
In particular, combined with supporting loan documents for businesses that need loans to develop and expand production and business to participate in the price stabilization program and key programs of Ho Chi Minh City.
From a retail perspective, Mr. Nguyen Anh Duc, General Director of Saigon Co.op said that Saigon Co.op will conduct a review, assessment of capacity and select a list of Vietnamese businesses currently being supply partners. goods for this retail system. This will be the basis for Saigon Co.op to nominate businesses to participate in the comprehensive support program for Vietnamese businesses.
Along with that, Saigon Co.op will also develop policies to stimulate purchasing power for products of Vietnamese enterprises through regular organization of trade promotion programs.
Saigon Co.op cooperates with Saigon Giai Phong Newspaper and HFIC to organize promotion activities, connecting Vietnamese businesses with domestic and foreign enterprises, creating favorable opportunities for businesses to expand market share, step by step forming Vietnamese enterprises with large production scale and becoming the leading enterprises.