As of August 31, 2021, Working Group 970 of the Ministry of Agriculture and Rural Development has connected 1,344 focal points supplying agricultural, forestry and fishery products, processed products…
“The market can only meet, when we optimize the utility for consumers, optimize production. Consumers sitting at home also have agricultural products delivered to their places. Seeing utility, people will order. Opening aggregate demand will open aggregate supply.”
Minister of Agriculture and Rural Development Le Minh Hoan emphasized so at an online forum with 63 provinces and cities on Connecting production and consumption of agricultural products to adapt to the new situation, on August 31. 2021.


With the ordering website, with a combo package of 10kg of agricultural products, the 970 Ministry of Agriculture and Rural Development working group helped sell goods to every household in Ho Chi Minh City. and Binh Duong.
In the first 2 weeks of implementation, the average amount of agricultural products ordered by farmers was 300-400 tons per day. On the morning of August 31 alone, 43 000 Combo packages were ordered and delivered to Ho Chi Minh City, Binh Duong. At peak, there were up to 55,000 orders within 10 minutes.
However, the number of orders is still much lower than the supply capacity of 1,344 clues. Calculating capacity, the agricultural product combo package of Working Group 970 can provide 55% of agricultural products to Ho Chi Minh City, Binh Duong, with an output of about 2,100 tons.
Saigon Co-op trading floor has contacted 47 demand points, 1,344 connection points, purchased thousands of tons of agricultural products. Activities such as programs related to OCOP products, the proportion is gradually increasing from 2.7% to 5.6%, with the focal point being local cooperatives implementing OCOP.
Mr. Paul Le, Vice Chairman of Central Group shared, from the suggestion of Deputy Minister of Agriculture and Rural Development Tran Thanh Nam, Central Group cooperated with Working Group 970 to support the consumption of tens of thousands of agricultural combo packs. products to people in Ho Chi Minh City, Binh Duong and Dong Nai. In addition, Central Group has 13 supermarkets in 3 southern provinces and cities.
“We will support local authorities and people to collect orders and organize delivery of goods to serve people in a fast time and ensure good product quality,” Mr. Le pledged.
According to Mr. Nguyen Anh Duc, General Director of Ho Chi Minh City Union of Commercial Cooperatives (Saigon Co-op), this unit is benefiting a lot from the programs of the Ministry of Agriculture and Rural Development and of the Labor Group. work 970.
Mr. Duc said Saigon Co-op has been present in 47/63 provinces and cities and will strengthen connections with local agricultural products. Currently, Saigon Co-op is implementing many different sales channels, in line with the trend and epidemic situation. In addition to the electronic floor, there is also a package to buy together, go to the household market. Supply centers will form agricultural product floors, developing in the direction of onlineisation.


According to Mr. Dinh Minh Hiep, Director of the Department of Agriculture and Rural Development of Ho Chi Minh City, from August 23, Ho Chi Minh City has implemented to tighten social distancing for 15 days. Therefore, many trading systems face difficulties and lack of human resources to maintain the supply of agricultural products.
The program “going to the household market” was implemented with the participation of many forces of the army, police, the Ministry of Agriculture and Rural Development, and local authorities.
However, the number of orders from people is still low compared to the supply capacity of partners, while many people report that they have not been able to access the program of “shopping for households”.
One of the reasons for that is lack of information, lack of space for interaction and connection between producers, buyers and sellers. Another reason is that the network, the online ordering interface has not been able to meet the large number of orders, and needs to be improved and upgraded.
Faced with this fact, the Department of Agriculture and Rural Development suggested that it be necessary to strengthen the upgrade of the online purchase and sale registration system, promote the implementation of the combination with online delivery applications. Warehouses must be established in the area to facilitate the coordination of supply packages.
Because at present, supplies are concentrated in only a few locations, so there is often an overload in the delivery and receipt of goods by the force “going to the market”, while the distance to bring goods to people’s houses is too far, causing waste of time. delivery time and labor cost.
“Currently, a number of commercial units on digital platforms such as Lazada, Cho Good … have contacted and committed to contribute digital platforms and technology to cooperatives and businesses, helping sellers to register warehouses to bring farmers. products from the cooperative to Ho Chi Minh City”.
Working Group 970 Ministry of Agriculture and Rural Development 
Working group 970 proposed relevant units to step up the application of information technology, pilot a program of good agricultural production for buyers, based on recording electromagnetic production logs. From there, it will be delivered to large supermarkets, helping the buyer to understand the production process, and take the basis to build the planting area code.
Mr. Nguyen Hoang Anh, Standing Vice Chairman of Vietnam Digital Agriculture Association, said that in the future, the agricultural industry will face many challenges because the supply chain will collapse due to loss of support and lack of raw materials. , input production materials, thereby leading to low-quality production or production.
Therefore, it is necessary to set up an e-commerce platform for agricultural products, e-commerce markets, and connect all producers and suppliers of agricultural products to consumers. The Executive Team of this program needs to share online data, including buyer data, seller data, volume, and output, so that the more sellers, the more buyers come together.
Minister Le Minh Hoan shared: “I remember the first time I went to Hanoi, it was very far away. Now sitting in the capital, the heart of the country, talking directly with 63 bridgeheads feels very close. Saying that to see technology helps us solve many problems, together find a way. Technology 4.0 connects people with things, so why not connect mangoes, bananas, connect agriculture?”.
Through this forum, growers and farmers will better understand market rules and market signals to find ways to respond. In the past we sold what we had, now we sell what the market needs. The centers of agricultural product consumption will send out signals from which to stimulate farmers to develop planting area codes and farming areas, firmly grasp the market of 100 million people in the country and then expand abroad.
“The market can only meet when we optimize utility for consumers, optimize production. Consumers sitting at home also have agricultural products delivered to their places. Seeing utility, people will order. Opening aggregate demand will open aggregate supply. We need to absorb this simple story, so that the steering committee for market development and market promotion makes appropriate decisions.” Minister Le Minh Hoan emphasized.
Source: VnEconomy

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