On the morning of August 11, 2021, the Ministry of Information and Communications held an online conference to disseminate and guide the implementation of the plan to put agricultural production households on the e-commerce platform, promoting the digital economy. agriculture and rural areas. Deputy Minister of Information and Communications Pham Anh Tuan chaired the conference. Attending were representatives of leaders of functional units under the Ministry of Agriculture and Rural Development, the Ministry of Industry and Trade; Representatives of leaders of the Departments of Information and Communications, Department of Agriculture and Rural Development, Department of Industry and Trade, Viettel Post Corporation (Viettel Post), Vietnam Post Corporation (Vietnam Post).
Promoting the development of the agricultural and rural digital economy
The National Digital Transformation Program, promulgated by the Prime Minister in 2020, has identified agriculture as one of the eight priority areas for implementation to promote economic growth and development in agriculture and rural areas. Following the direction of the Government and Prime Minister, on July 21, 2021, the Ministry of Information and Communications issued Decision 1034/QD-BTTTT on Support to put agricultural production households on the e-commerce platform, promoting the development of digital economy in agriculture and rural areas.
Decision 1034/QD-BTTTT of the Ministry of Information and Communications is to promote the consumption and promotion of agricultural products through the electronic trading floor; Contributing to promoting the development of digital economy in agriculture and rural areas; Putting agricultural production households, business households and cooperatives on the e-commerce platform; Provide useful information; input products for agricultural production households, business households and cooperatives.
The plan is required to be implemented drastically; Close and synchronized coordination between central agencies, localities, e-commerce floors, organizations/enterprises; Do well the communication and information on all media: newspapers, television stations, grassroots information, external information, social networks, messages (in case of necessity)…
The program has 3 main contents: Support to put agricultural production households on the e-commerce platform; Support to promote the consumption of agricultural products; Providing information and input materials for production and business.
Regarding the support to put agricultural production households on the e-commerce platform, the Program will guide and train digital skills, skills to participate in activities in the digital environment; Instructions for registering an account to put agricultural products on the e-commerce platform; Instructions for registering an online payment account for transactions on e-commerce platforms; Instructions for carrying out the packaging – connection – delivery process.
Regarding support to promote the consumption of agricultural products, the program will promote and introduce products; Expand consumption of agricultural products through new and modern distribution channels, through digital platforms; Promote fast consumption, avoid congestion and avoid being pressured by traders; Support product association with brand, quality assurance; Bringing products to the world quickly.
Regarding the provision of information and input materials for production and business, the Program provides useful information on market forecasts, demand, and prices; Supplying branded products, raw materials and inputs, ensuring quality and suitable to the needs of agricultural production households; There are preferential policies for agricultural production households when buying products and input materials on the e-commerce platform.
Mr. Nguyen Trong Duong, Deputy Director in charge of Corporate Management Department spoke at the conference (Photo: Duc Huy)
At the conference, Mr. Nguyen Trong Duong, Deputy Director General in charge of Enterprise Management Department, Ministry of Information and Communications, said that developing the agricultural digital economy is about exploring the market, putting agricultural production households on the e-commerce platform by digital technology; Applying digital technology to change agricultural production methods, forming a digital economy in the agricultural sector, towards a comprehensive college in the field of Agriculture – Rural.
Mr. Duong said his experience in consuming litchi for Bac Giang in May 2021. At that time was also the time when the Covid-19 epidemic broke out in Bac Giang, more than 8,000 tons were consumed in 63 provinces and cities through Postmart and Voso floors and for the first time people in some provinces could eat fresh litchi. Bac Giang by the commitment of the floor 48 hours to consumers from the time of ordering. And for the first time, Vietnam has exported agricultural products under the cross-border e-commerce model on the ‘Make in Vietnam’ e-commerce platform, more than 1,000 Vietnamese households living away from home in Belgium, Germany, and the Czech Republic can enjoy fresh lychee fruit. delicious in 96 hours from the time of harvest with a total revenue of 4 billion VND. This result is the participation of the Ministries: Ministry of Agriculture and Rural Development, Ministry of Information and Communications, Ministry of Transport and Communications, Ministry of Industry and Trade, Ministry of Foreign Affairs and provinces and cities, in which, the Ministry of Agriculture and Rural Development develops the standard process, the Ministry of Information and Communications
The Departments of Information and Communications, Industry and Trade, and Agriculture and Rural Development coordinate to support farmers
Implementing the orientation of the Ministry of Information and Communications and directing the People’s Committee of Lang Son province on the development of the digital economy in agriculture and rural areas, Mr. Nguyen Khac Lich, Director of the Department of Information and Communications of Lang Son, said that the Department of Information and Communications coordinated with the Department of Industry and Trade and the Department of Agriculture and Rural Development. Districts, communes, villages and hamlets develop digital stores and electronic payment accounts for households with the goal of buying and selling products, especially building a brand for each household. , to personalize the needs of buyers, like sellers, there are many people in Hanoi who just want to buy Na from a family in Chi Lang, Lang Son because that house grows Na on limestone mountains, grown according to VIETGAP standards. The Department also suggested that Voso and Postrmart exchanges regularly modify and upgrade technology to match the reality in Lang Son. Prepare basic steps for Postmart and Voso digital platforms to follow the direction of the Ministry of Information and Communications.
Director of Lang Son Department of Information and Communications said that from June 17 to June 30, the Department has tested the implementation of digital stores in 1 commune and 1 town. Before June 17, there were more than 200 digital stores, 15 days more than 1000 increased 5 times. From July 1 to July 15, the Department evaluates and makes plans. On July 20, the Department held a launch ceremony to simultaneously deploy 5/10 districts, with the target of reaching 45,000 digital stores / 90,000 households, 45,000 accounts/e-wallets, complying with the policy of the Ministry of Information and Communications. .
The Department implements the oil slick strategy along with the leading strategy. Accordingly, as of August 10, there were 4,445 booths, the number of e-wallets/e-payment accounts was 2,971, the number of orders was 2,759 orders, 3,500 types of products, the total revenue was 518,966,000 VND.
Mr. Nguyen Khac Lich also suggested that ministries, branches and localities deal with the problem of breaking the shipping process to the hands of buyers for large markets that are being separated according to Directive 16 because there are now digital stores with words 82-100 orders/day, with output of 500 kg/day, 4 days is 2.2 tons. From August 3, the chain was broken, many orders came down to Hanoi, could not be delivered to buyers, after 48 hours it was broken, then problems in the compensation process, people were confused, the output immediately fell sharply.
At the conference, Mr. Nguyen Quoc Toan, Director of the Department of Agricultural Products Processing and Market Development, Ministry of Agriculture and Rural Development, said that Minister Le Minh Hoan had established a Steering Committee for Agricultural Colleges and directed the establishment of a Steering Committee for a the number of commodity groups headed by the Minister. The Minister of Agriculture and Rural Development is directing the College of Agriculture from a manufacturing industry to an agricultural economy, especially encouraging the promotion of the digital economy to each farmer, especially taking the farmer as the cross-cutting subject of regeneration. agricultural structure.
In order to support the listing of farm households on the e-commerce platform, the Ministry of Agriculture and Rural Development will provide input information such as fertilizers, drugs, farming, weather, natural disasters, etc., which is a necessary information group for farmers. The Ministry of Agriculture and Rural Development wishes to design an electronic application (app) that integrates information.
Regarding microfinance support, Mr. Nguyen Quoc Toan said, it is difficult for farmers to bring collateral at credit institutions because their assets are not much. With microfinance support, farmers will be completely confident to work with traders. More than 8000 commune Cultural Post Offices can be studied to solve microfinance for people at a flexible level like 20 – 30 million VND.
Speaking at the conference, Deputy Minister of Information and Communications Pham Anh Tuan said that, implementing Decision 1034/QD-BTTTT, the Ministry of Information and Communications focused on putting farmers’ production on the e-commerce platform through two floors of BDVN. Postmart.vn) and Viettel Post (voso.vn). The Deputy Minister also said that the Ministry of Information and Communications is focusing on implementing two tasks to develop the rural economy: focusing on directing postal enterprises, especially Vietnam Post and Viettel Post to bring households into agricultural production. on the e-commerce floor, focusing on maximizing domestic consumption; focus on propaganda and introduction of Vietnamese agricultural products on media channels.
The Deputy Minister directed the provincial Departments of Information and Communications to advise the province to coordinate with the Department of Agriculture and Rural Development, the Department of Industry and Trade, and two postal enterprises to develop a detailed implementation plan for the province right in August.
Vietnam Post and Viettel Post have detailed participation plans based on the Ministry’s framework plan to ensure efficient deployment of resources to quickly bring farmers to the floor according to a common standard.
Units under the Ministry of Information and Communications, Departments of Information and Communications support communication for people. Technology units of the Ministry support with two postal businesses to provide a digital platform to guide agricultural households to publish on the floor. When a household goes on the floor, it must have fully standardized information about accounts, farmer household records, IDs, etc., the foundation must be standardized to be the foundation for the common development of the digital economy. “Try to end 2021, put 5 million agricultural production households on the e-commerce floor and gradually deploy in 2022 and the following years.” Deputy Minister Pham Anh Tuan emphasized./.