In the current 4.0 era, when we need any information or when we need to buy an item, we all have the habit of researching on search engines (like Google, Facebook etc…) before making a decision.
Therefore, every business wants their website to rank high in the search engine results list to be reached by customers, so that SEM is also growing.
So what is SEM model ? How does SEM help businesses when you learn about the marketing industry that cannot be ignored? Let’s find out with the article!
1. What is SEM?
Basically, SEM – Search Engine Marketing is marketing through search engines. SEM is a form of Marketing that includes activities to ensure your products and services are displayed in the desired position on the search engine results page.
Usually when searching for information on the Internet, users often have the habit of clicking on the information pages that are displayed first on the search results page.
Therefore, for your information to be quickly accessed by customers, use SEM as a powerful assistant.
Now that you probably understand the basic concept of what SEM Marketing is , do you wonder what the components of SEM Marketing are? Scroll down to read more!
2. Main components of SEM Marketing
To understand in detail about SEM, we will learn about the two main components that make up SEM including SEO and PPC.
Many people often confuse between SEM and SEO. You often hear seo sem but do you understand the essence of SEO SEM ?
In fact, SEO is only one part of SEM. SEO is an acronym for Search Engine Optimization , which is the optimization of your website so that your website gets the best possible position on search engines without having to spend any money.
And SEO usually works under 2 basic methods: Onpage SEO and Offpage SEO.
On-page SEO is the use of SEO manipulations and techniques inside a website so that it is search engine friendly, after the website structure has been optimized.
For On-page SEO to work effectively, you need:
- Build quality marketing content for the website by optimizing the tags, especially the title and meta description in each article of the website, combining the use of keywords with high search volume.
In addition, it is also necessary to optimize the title tags, headings …
- Add matching keywords below the images
- Implement internal links scientifically on the website etc…
Off-page SEO will then be done outside of the website by building links back to the original website (aka Backlink).
Search engines with their task will conduct data scanning, calculate relevance and return results to searchers when they request it.
Then, if you have conducted SEO effectively, your website will rank higher on the search results table.
Statistically, the top 3 websites in the organic search results usually get more than 60% of the traffic.
The higher the position, the more visitors to your website will increase, the number of potential customers will also be more and help your business grow.
If you want to speed up SEO for your business website, contact a professional SEO company for the best results!
Besides SEO, you can also use Google PPC Advertising service to make your website more quickly accessible to users.
PPC : Pay per click is a form of paying search engines to have your page/ad appear on top of the search results page.
With each user click, you will pay for that search engine page. In particular, the most popular PPC running system today is Google Ads.
PPC is also known for its similar function as SEA, Search Engine Advertising, search engine advertising.
For PPC to work, you need to create an account with the page you want to run ads on. Then, build advertising strategies with certain groups of keywords, and then define the target audience for the ad.
Finally, start the campaign and pay when someone clicks on your ad page.
In addition, SEM also includes SMO, SMM and SMA :
- SMO is Social Media Optimization, also known as optimization of social media networks.
- SMM is Social Media Marketing, marketing information through social networks (especially Facebook Marketing)
- SMA – Social Media Ads, social media marketing to increase website traffic
The two main components of SEM, SEO and PPC, can complement each other to optimize your Marketing activities .
But you can also refer to SMO, SMM and SMA.
3. Why do businesses need SEM models?
There are many reasons to combine the SEM model with your Internet marketing strategies:
Get high quality traffic on the page
One of the bases of any digital marketing strategy is getting the right users to your landing page.
Running SEM is an effective method of attracting users’ attention and generating visits after users make a selection on their search page.
This also ensures users are likely to be interested in your brand.
Make your brand/business famous all over the world
Showing up on the first page of search engines is a great way to increase the visibility of your brand.
Even if they don’t click on your page, your business is more likely to be known.
So how can businesses maintain this, first of all, they need to have an internal SWOT analysis and be constantly updated according to market fluctuations.
Search engines like Google Ads typically offer all sorts of means of measuring conversions, thus ensuring the effectiveness of your ads.
Ability to adjust the budget
Search engine PPC has the ability to adjust your budget to your needs at any time, so you can still use PPC if you’re an SME with no initial investment too big.
In addition to the advantages of SEM mentioned above, SEM is a long, time-consuming process if you focus on SEO.
And if you focus on PPC, it will cost you a lot, especially if your industry is highly competitive, the more it will cost you to get a foothold in the search engines.
Your ads will also disappear after the end of the ad campaign or be blocked by users if they feel bothered.
SEM is a tool to help you get a high position on the search results page.
A business cannot survive online without following SEM methods and an SEM campaign only works when the business combines both SEO and PPC well.
In short, to run SEM effectively, you need to understand what SEM is ? How does SEM work? And besides, you must also have knowledge of the categories of online marketing or a marketing consultant in the field such as: viral marketing, the application of Maslow’s hierarchy of needs, learn Digital Marketing, trade marketing, …
Hope this article will help you in the future.